Press Releases
March 27, 2009
Global French menswear brand Celio* launches exclusive outlet in Mumbai
Click here to download PDF
 

Opens first store in the city; spread across 20,000 sq.ft. area

 

Mumbai, March 27,2009: Celio*, the hi-fashion French men’s apparel brand today launched its exclusive store in Mumbai at the R City Mall in LSB Marg, Ghatkopar. Spread over, 1,680 sq. ft., the very chic, high fashion store will showcase the entire Celio* collection of business, casual and sports wear for men. Celio offers refined, stylish, relaxed and natural fashion that allows men to express their personality and feel comfortable in all circumstances.

This store will also showcase Celio’s Spring-Summer 09 collection.

Celio* brand is all about masculinity, seduction, openness, generosity and service. Celio* offers a space dedicated to men, with Latin inspired fashion that is virile, relaxed and sensual. The Celio* style also means quality, a variety of colours and cuts, sophistication and discretion. Openness is one of Celio's strong values that encompass respect for others, well being, manners, altruism, sharing and dialogue. Celio* brand also stands out as accessible, affordable, borderless, urban, a honest brand offering good value for money.

The Celio* store concept has been designed by the well known design agency Sanguez & Partners. It is entirely devoted to masculinity and proudly displays the colours and standards of the brand. Red is the primary colour, an element that is immediately associated with Celio*. It is combined with black, which reinforces the virility and elegance of the brand. The long high central walkway in the stores makes one think of a fashion catwalk. The lighting has been designed to highlight the products displayed at the store. Finally, the clear signage helps customers to find their way easily around the store.

Celio Business range offers wide range of designs, patterns & colours in linen, solid poplin, plain weave, stripes, checks and printed shirts for Men priced at Rs 899-2199/-. And wide range of Trousers/Pants available in checks & stripes pattern with special fit for Indian body. Trousers/Pants are available at Rs. 1499-2999/-.

Celio Casual range expresses mixture of a chic look and relaxed styling available in Sports Chic, Uniform Chic and Natural chic. Celio Polo t-shirts are available in pastels, beige & natural colours with different shades of Pink, Yellow & Red – Must have of the season. Polo t-shirts are available at Rs. 499-899/-.

Celio Sports range offers trendy sportswear that is virile, relaxed and sensual. Priced at Rs 599-1699/-.

Celio* is also available at other locations in Mumbai at Pantaloons stores in Mega Mall, Andheri and Central at Oberoi Mall, Goregaon.

Celio has presence in India through a joint venture with the Future Group, one of India's leading business houses with multiple businesses spanning across the consumption space.

About Celio* 
Founded in 1985, the brand imposes itself as the leader brand in the masculine ready-to-wear segment in France. 

The brand is present in France and internationally in more than 600 stores among 46 countries. Celio*, specialist of the sportswear and of the casual wear, proposes a manly fashion, cool and sensual but also urban with the business line. Its refined style and with no nonsense also target on quality, the variety of models, of colours, and of cut.

Celio, a Lightning Success of its Own
From the first store inaugurated in Paris in 1985 to the some 700 addresses established in about forty countries around the world, this French men&

For details, visit www.futuregroup.in.