Press Releases
December 04, 2009
Pantaloons to exclusively retail '3 idiots' Merchandise Collection
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  • Highlight of the collection - ‘Doodle T-Shirts’ inspired by doodles hand drawn by Aamir Khan during the making of the film.
  • Converse shoes also launches its special line with the 3 Idiots “Doodle” collection
  • India’s first virtual gifts - doodle t-shirt and shoes - limited edition available on Pantaloons Facebook page

Mumbai, December 4th, 2009:  Pantaloons, India’s leading fashion retailer, a part of Future Group, has collaborated with India’s leading boutique film company Vinod Chopra Films, to launch the 3 Idiots apparel and accessories collection. 3 Idiots is directed by Rajkumar Hirani and stars Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi and Boman Irani.

The collection will be showcased at a gala event in Mumbai on December 4, with Aamir Khan walking the ramp.

The ten, hand drawn Doodle T shirts, designed by Aamir Khan during the making of the film, are the highlights of the collection. They reflect both his inimitable style and the soul of the film. Aamir Khan was in an ‘Aal Izz Well’ mood and dressed in one of the Doodle T-shirts for the ramp walk. He was very jubilant about his creation and said, “I hope people like my doodles.”

“It is very exciting for Pantaloons to associate with a movie like 3 Idiots and an actor of the calibre of Aamir Khan. Such a unique film required a new approach to replicate its irrepressible spirit.” said Mr. Sanjeev Agrawal, CEO, Pantaloons

“The collection offers shoppers an opportunity to partake of the magic of the movie as well as experience the style of their favourite stars. This association is one more step ahead in defining Pantaloons as a stylish and fashion forward brand. We are very confident that this collection will become a ‘must have’ in every ones wardrobe this season,” Mr. Agrawal added.

The ‘Doodle designs’ are the first time a major star has personally designed film merchandise. The collection channels Aamir Khan’s knack to connect to the youth and mirrors a funky attitude and outspokenness.

Vidhu Vinod Chopra said, “I am delighted with the collection that Pantaloons has conceptualised along with Aamir. It’s so good that I can’t wait to wear some of the funky T-Shirts from the 3 Idiots collection.”

This collection will be available across all Pantaloons stores in the country. The T-shirts start at a price point of Rs. 399/-. Apart from the Aamir Khan Doodles tees, the collection a

For details, visit www.futuregroup.in.