A Unique Community Focussed Initiative located in Sealdah, but for all of Kolkata

 

Kolkata, March 27, 2010:  The new Big Bazaar Family Center is a unique initiative from Future Group which caters to different communities of Kolkata and their needs and wants.

The additions to the merchandise was based on extensive interactions done by the Big Bazaar team with people from multiple communities who live in and around Sealdah as well as those who commute into Kolkata from the outlying areas. In that sense the Family Center will truly be a mirror to what Kolkata, and the people who live here, want.

Be it the revered KC Das, or the unbeatable Aminia biryani…be it Dashakarma Bhandar, or over 60 varieties of rice including local favourites like Gobindo Bhog and Tulsi Bhog varieties….; be it a ‘chai adda’ or varieties of the famous Makaibari tea.... and over 20 varieties of mustard oil including popular brands like Engine….the Big Bazaar Family Centre has it all.

‘Big Bazaar Family Centre, Sealdah’ was launched today in the presence of legendary Bengali actresses Supriya Debi, Sandhya Ray and Madhabi Debi.

Ashni Biyani, Director, Future Ideas and Manish Agarwal, Business Head, East, Big Bazaar also graced the occasion.

This Family Center aims to build and nurture relationships with customers of multiple communities, be they Bengalis, Christians, Muslims, Marwaris…becoming the preferred shopping destination for their entire family.

Mr. Manish Agarwal, Business Head, East, Big Bazaar said, “The Family Center is our attempt at customising offerings according to the needs and preferences of customers. To achieve this we did extensive studies of community habits and met hundreds of customers. The merchandise mix in the store reflects this and we believe that the store will emerge as a favourite destination among Kolkatans..

We have brought in many household favourites like KC Das and Aminia Biryani for the first time into Big Bazaar.  We will also be supporting the revival of many traditional Bengali art forms and making the store the ideal place for families."

Located beside Sealdah Station, the new Family centre is spread across 60,000 Sq Ft. This store boasts a wide range of products available across categories. From daily household needs of food and groce

For details, visit www.futuregroup.in.