Press Releases
January 20, 2010
Big Bazaar's 'Sabse Saste 4 Din' is back with 'abundant' deals
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The years most economical four days of shopping


  • Many exciting offers across categories and price points
  • Consumer to get ‘rock bottom prices, mega deals & discounts’

Mumbai, January 20,  2010: Big Bazaar, India's largest hypermarket chain, a part of the Future Group, today announced that it's biggest shopping event - 'Sabse Saste 4 Din', will be held  across its over 120 Big Bazaar stores and other group stores across 70 cities between January 23rd to 26th, 2010.

Continuing its efforts to provide the best shopping deals and savings to empower Indian consumers and create abundance, Big Bazaar is all set to make this years' Republic Day weekend shopping, truly memorable, with rock bottom prices, best possible discounts and mega offers. Apart from the flagship Big Bazaar and Food Bazaar stores, other Future Group retail formats, like Furniture Bazaar, Electronic Bazaar and Home Bazaar stores, will also be part of this mega campaign.

This year, over 50 lakh customers are expected to flock to the stores to avail of offers on a wide range of products available across categories like fashion, food, electronics, home needs, furniture and much more as a part of this four-day event.

From daily household needs of food and grocery to apparels, footwear, toys, luggage, kitchenware, bed and bath ware, home décor, furniture, electronics and fine gold jewellery; ‘Sasbe Saste 4 Din’ will have an exciting array of attractive offers, deals and discounts, ensuring something for everyone in the family, to shop for, and a maximum ‘value for money’ for all customers.  This year will also see select never before categories come up with the smartest offers.  

Speaking on the occasion, Mr. Sadashiv Nayak, President, Big Bazaar, said, “Sabse Saste 3 Din has been a humungous success with consumers and has become synonymous with value shopping for millions of consumers across the country.  Big Bazaar started this campaign on January 26, 2006 with 24 stores, followed by 43 stores next year and over 80 stores last year.  We have seen unbelievable sales like 80,000 DVDs, close to 175,000 shirt

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