Press Releases
March 21, 2009
Live Mannequins heighten shopping excitement at Pantaloons
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Actress and model Nauheed Cyrusi adds to the glamour Shops for the 'Pantaloons Femina Miss India 2009 Collection' at Pantaloons Mega Mall store


Mumbai, March 21, 2009: The Pantaloons store at Mega Mall was abuzz with excitement, as 'Live Mannequins'; models wearing the recently launched 'Pantaloons Femina Miss India 2009 Collection', walked around the store and posed in the window display area. Live mannequins is a unique new concept in store merchandise display, Pantaloons being one of the first stores to introduce it.

The new 'Pantaloons Femina Miss India 2009 Collection', showcased by the 'Live Mannequins', comprises, youthful n' trendy indo-western designs and is targeted at consumers, who are young at heart and love to experiment with their looks. The cuts are sleek, modern and tasteful with silhouettes like kurtis in various styles, leggings and skirts. The colour palette ranges from whites to bright colours such as, pink, blue, green, etc.

Adding to the glamour was Nauheed Cyrusi, Bollywood actress and a well known model, who visited and shopped at the store. As she shopped at the store, shoppers were delighted to meet Nauheed and interact with her. The gorgeous actress and model had a blast, browsing through the casual wear, formal wear, ethnic wear, accessories and perfume sections at the store. Nauheed was recently seen in movies – Little Zizou, Adaa, Holiday, Lucky, Life Mein Kabhi Kabhi, etc. and will soon be seen in upcoming movies, Love Ka Tadkaa and Kissan.

The Pantaloons store at Mega Mall, Oshiwara is the seventh Pantaloons store in Mumbai, spread across 23,000sq.ft. area. The store provides great shopping options to consumers in apparel (men, ladies, kids & infants); footwear; sports apparel; lingerie; accessories; watches and sunglasses; fashion accessories; cosmetics and perfumes and fine jewellery. The entire range of Pantaloons’ popular apparel brands such as, John Miller, Lombard, Urbana, Scullers, RIG, UMM, BARE Denim, BARE Leisure, JM Sport, Ajile, Annabelle, Honey, Akkriti, Chalk, BARE 7214, etc. are also available here.

About Pantaloons
Pantaloons, a part of Pantaloon Retail (I) Ltd., is among India’s largest chains of fashion stores, with 43 stores across over 24 cities. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers. Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience. Pantaloons Fresh Fashion stores have presence in 24 cities across India including - Mumbai, Delhi, Noida, Gurgaon, Kolkata, Chennai, Bangalore, Pune, Ahmedabad, Hyderabad, Baroda, Lucknow, Agra, Kanpur, Indore, Mangalore, Bhubaneshwar, Siliguri, Guwahati, Rajkot & Zeerakpur.

For further information please contact 
Mr. Atul Takle 
Head - Corporate Communications 
Pantaloon Retail (India) Limited


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