Press Releases
June 19, 2010
Tata Teleservices, Future Group Launch T24 GSM Mobile Service
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Andhra Pradesh is First Telecom Circle to 'Go Live'


  • Strategic alliance brings the unique marketing concept of ‘Retailer-Telco Partnership’ to India—for the first time, ever
  • T24 offers innovative and first-of-its-kind value propositions to telecom customers in the country—‘Shop More, Talk More’ and ‘Talk MoreShop More
  • New Brand T24 to have a pan-India presence in Financial Year 2010-11 itself

Hyderabad, 19 June 2010: Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, and Indian retail giant Future Group today announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The exciting new service was commercially launched at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani in Hyderabad.

The companies had unveiled Brand T24 after signing a strategic alliance in February this year.

“This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and was a natural choice of brand-name for us in this unique partnership, one that will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. The T24 mobile telephony service is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

“Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Mr Kishor

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