Press Releases
May 29, 2009
Indore Central a "Seamless Mall" now opens in the heart of Indore city
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Shop, Eat and Celebrate will now be the new mantra for the residents of Indore


Indore, May 29, 2009:  Future Group, India’s leading retailer, announced today the launch of the largest Central Mall in the country in Indore city. Located at RNT Marg, Indore Central, which sprawls over massive 2,25,000 square feet, will offer an unparalleled experience to Shop, Eat & Celebrate. With the opening of this store the total tally of Central Malls now stands at nine, with two stores each in Mumbai and Pune, and a store each in Bangalore, Hyderabad, Vadodara and Gurgaon.

“With the success of the Central format in other cities we decided to bring the Central’ experience to Indore in order to provide a one stop destination to shop, eat & celebrate to Indoris says Vishnu Prasad, CEO, Central and Brand Factory.

At Indore Central, customers will be able to shop for over 500 fashion brands from categories including apparel, eye wear, watches, footwear, cosmetics and fragrances, sportswear, jewellery, hand bags, electronics, home décor, furniture and furnishing, food products and much more. 

“The USP of Central is its seamless concept, which allows brands to present its true identity and experience in the brand sections and at the same time creating a larger than life experience in a space undivided by walls. Shoppers do not have to go from one outlet to the other to buy apparel as it is displayed in one seamless area. Also, it saves a lot of time as consumers can shop for multiple brands but pay at one cash counter. The seamless shopping experience has been much appreciated by consumers in all existing Centrals. The brands are also laid out in such a manner that it is easy for a customer to locate and access a category in which all the related brands are showcased together”, says Rajesh Seth, VP, Marketing, Central and Brand Factory.

Shop-in-Shops at Central

  • With HomeTown, Central will offer over 50,000 home products including furniture, bathrooms, modular kitchens, home furnishing, electricals & lighting, décor & homeware, carpentry & hardware, paints & flooring along with design & build services for interior designing, carpentry, flooring & other needs.
  • The eZone shop-in shop will provide 250 brands of electroni

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