Press Releases
February 12, 2010
Tata Teleservices in Strategic Partnership with Future Group
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Launches New Telecom Brand -T24- on GSM Platform


  • Alliance brings unique marketing concept of ‘Retailer-Telco Partnership’ to India—for the first time, ever
  • Offers innovative and first-of-its-kind value propositions to telecom customers in India—‘Shop More, Talk More’ and ‘Talk MoreShop More
  • T24 services rollout to begin shortly, pan-India presence in Year 2010 itself

New Delhi, 12 February 2010: Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, has entered into a strategic partnership agreement with Indian retail giant Future Group, to offer mobile telephony services under a new brand name—T24—on the GSM platform. The exciting new brand was unveiled at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani.

Tata Teleservices Limited will commence the commercial launch of GSM operations under the brand name T24 shortly, starting with the telecom Circles in South India.

“This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and is a natural choice of brand-name for us in this unique partnership, one that it will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. T24 is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

“I am delighted at this partnership with Tata Teleservices Limited. The T24 service is a unique offering which is innovative yet simple and provides customers a powerful value proposition,” Mr Kishore Biyani, Chief Executive Officer of Future Group, said. “Customers will get shopping benefits for talking, and talk-time benefits each tim

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