Press Releases
May 01, 2010
Team - Future Group Customers: Captain - Mohammad Azharuddin Vs Team - 'Housefull': Captain - Akshay Kumar
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Future Group hosts a T10 Cricket Match- a first of its kind initiative


Mumbai, May 1, 2010: It was houseful at the Venus Sports Club grounds, Goregaon West, as “Mr. Khiladi”- Akshay Kumar and his team from Housefull played a 10 over cricket match against a motley bunch of Future Group customers, led by former Indian Cricket Team Captain – Mohd. Azharuddin.

The match between the team fielded by the star cast including Director, Sajid Khan and Producer, Sajid Nadiawala of “Housefull” and Future Group customers was a first-of-its-kind event to take place in India’s cricketing and retail history, taking customer-relationship to hitherto unscaled heights.

The match was organized as a part of the ongoing “The Great Indian Shopping Festival” where Future Group won the match making 135 runs while “Housefull” team managed only 95 runs. Speaking about the match, one of the Future Group customers said, “It was like a dream come true; being a part of Azhar’s team. The match helped me relive my younger days. I am happy that we won.”

Watched in awe by a rapturous crowd, the T-10 game offered the “Housefull” and Future Group customers a never-before opportunity to take the experience of ‘The Great Indian Shopping Festival’ to a new level of excitement, unheard of before.

Future Group has organized various in-store activities, events & contests for its customers as part of the ongoing “The Great Indian Shopping Festival” across India and its formats like Pantaloons, Big Bazaar, Ezone and Central & Hometown. The team represented Future Group comprised customers who won the contests organized at Future Group stores. 

Said Sandip Tarkas, President – Customer Strategy, Future Group, “We at Future Group are constantly striving to bring in new concepts and brands for customers across India. Customer satisfaction is our sole motive. And we take every such initiative to keep our customers content and entertained. The ongoing Great Indian Shopping Festival is one of such attempt. Hosting a T10 cricket match between the icons is another unique ambitious concept and project we have plunged into. This concept will get us closer to our consumers, bringing fun and entertainment into their lives”.   

'The Great Indian Shopping Festival' is a jumbo combination of offers on a 1,000 brands, with lakhs of gifts and prizes worth over Rs. 15 crore to be won in fun-filled ambience. The prizes in

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